Search Engine Optimization, or SEO, is a form of internet marketing that is used to increase the number of visitors to websites. SEO aims to increase the volume of visitors to a site by increasing the amount of time that they spend on the site. SEO targets free, inbound traffic and not paid or direct traffic. This type of marketing revolves around keywords that are used to target customers. SEO strategies include link building, content writing, and directory submission.
The primary goal of SEO strategies is to get a higher ranking for a site in a popular search engine database, known as the Search Engine Result Page (SERP). The SERP contains the results of various keyword searches that customers use to find businesses like yours. The more times your site appears on the SERP, the more traffic you will receive. In order for a company to be successful with SEO, it must make sure that their websites appear at least on the first page of the SERP.
There are many different ways to go about getting a high ranking. Some SEO services include link building, which includes creating quality, inbound links from other websites. Content writing is another way to get your site noticed on the internet; this type of SEO will provide written articles and other types of content related to your business.